Events Template
Free Sponsorship Agreement Template
A sponsorship agreement defines the benefits, obligations, and fees for event or content sponsorship. Use for conferences, podcasts, sports, charity events, and influencer partnerships.
Template
Copy this markdown, replace the {{variables}}, and send via API.
# Sponsorship Agreement
**Sponsor:** {{sponsorName}}
**Organiser:** {{organiserName}}
**Event/Property:** {{propertyDescription}}
**Date:** {{date}}
## Sponsorship Level
{{sponsorshipTier}}
## Fee
{{sponsorshipFee}}
## Benefits
{{sponsorBenefits}}
## Sponsor Obligations
{{sponsorObligations}}
## Term
{{term}}
## Cancellation
{{cancellationTerms}}Send for e-signature
curl -X POST https://signb.ee/api/send \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"content": "YOUR_RENDERED_MARKDOWN",
"senderName": "Your Name",
"senderEmail": "you@company.com",
"recipientName": "Recipient",
"recipientEmail": "recipient@email.com"
}'What happens next
- Signbee converts the markdown to a professional PDF
- Recipient gets an email with a signing link
- Both parties sign with an animated handwriting signature
- Both receive the signed PDF with a SHA-256 certificate
All signatures are legally binding under the ESIGN Act, eIDAS, and ECA.
More details
Sponsorship agreements are essential for events, content creators, sports teams, and non-profit organisations. They formalise the relationship between a sponsor (who provides funding or resources) and a property owner (who provides visibility and audience access).
Types of sponsorship: - Event sponsorship: Conferences, festivals, trade shows, charity galas. Sponsor gets branding, booth space, speaking slots. - Content sponsorship: Podcasts, YouTube channels, newsletters, blogs. Sponsor gets mentions, ad reads, product placements. - Sports sponsorship: Teams, athletes, leagues. Sponsor gets jersey branding, stadium signage, media exposure. - Community sponsorship: Local events, school programs, non-profits. Sponsor gets goodwill and local visibility.
What to specify in your sponsorship agreement: 1. Sponsorship tier and fee — Gold, Silver, Bronze or bespoke. Be explicit about what each tier includes. 2. Deliverables — Logo placement dimensions and locations, number of social media mentions, email newsletter inclusions, speaking opportunities, booth size and positioning. 3. Exclusivity — Will competitors be excluded from sponsoring the same event/content? Category exclusivity (e.g., 'sole beverage sponsor') is valuable and should be priced accordingly. 4. Usage rights — Can the sponsor use event photos/videos in their marketing? Can the property owner use the sponsor's logo? 5. Reporting — What metrics will be provided? Attendance numbers, social media impressions, email open rates, website clicks. 6. Payment schedule — Upfront, milestone-based, or post-event. Include late payment penalties. 7. Cancellation terms — Who bears the risk if the event is cancelled? Force majeure clauses are essential post-pandemic. 8. Renewal option — First right of refusal for the next year's sponsorship.
For recurring sponsorships (podcast seasons, event series), the agreement should cover the full term with clear renewal mechanics. Electronic signing makes multi-party sponsorship deals fast — send to the sponsor, get it signed in minutes, and lock in the commitment.
Frequently asked questions
What should a sponsorship agreement include?
A sponsorship agreement should include: sponsorship tier and fee, specific deliverables (logo placement, mentions, booth space), exclusivity terms, usage rights for branding, performance reporting commitments, payment schedule, cancellation terms with force majeure, and renewal options.
Can sponsorship agreements be signed electronically?
Yes. Sponsorship agreements are valid with electronic signatures under ESIGN (US), eIDAS (EU), and ECA (UK). Electronic signing is standard for sponsorship deals, especially when sponsors and event organisers are in different locations.
What is category exclusivity in sponsorship?
Category exclusivity means only one sponsor from a specific industry can sponsor the event or content. For example, 'exclusive beverage sponsor' prevents competing drink brands. It commands a premium price but provides significant marketing value.
Related resources
Send this template for signing — free, no credit card.